2D Bar Codes Can Be Very Scary
Warbasse Design takes the mystery out of QR codes for the movie industry.
June 13, 2008 - Los Angeles, CA -- Warbasse Design continues to break new ground with the release of QR code-to-movie trailer strategies for M. Night Shyamalan's The Happening. Movie posters printed with two-dimensional bar codes give potential movie goers the ability to access and view movie trailers on their cellphones and other handheld devices.
Right - M. Night Shyamalan's The Happening
movie posters printed with QR codes enable
cellphone users with the ability to view the
movie's trailer in either Windows® or Apple®
compatible file formats. Additionally, all QR movie
trailers include Google Showtimes®.
Warbasse Design has improved upon its original QR code-to-movie trailer campaign developed for > Indiana Jones and the Kingdom of the Crystal Skull. The newest version gives the user the choice between Windows® and Apple® compatible file formats in which to view the trailer. "For the Indiana Jones campaign, we created a mobile browser detection script that pushed the user to the correct file format based on their phone's operating system," said Philip Warbasse, CEO - Warbasse Media. "Based on consumer feedback, we are now offering a less automated approach that gives the user more control over the experience." The other convenient improvement this new QR code strategy offers is Google Showtimes® Mobile. This feature allows users to receive show times and locations with links to directions by zip code.
When creating a successful QR campaign, the actual QR codes are only half of the equation. The biggest challenge facing mobile or WML (wireless mobile language) developers is the platform itself. With so many cellphones on the market, each with its own specifications, designing for a mobile audience can be challenging. Warbasse Design overcomes these challenges by implementing server-side technology and an open architecture in order to reach the largest mobile audience possible.
About the Movie
M. Night Shyamalan's The Happening is a paranoid thriller about a family on the run from a natural crisis that presents a large-scale threat to humanity. >>> credits
About Warbasse Design
Since inception, the goal has remained unchanged - to help clients become better known and better understood. Warbasse design is known for its research methods as much as its award-winning design and it has a track record of providing clients internet technology that is consistently ahead of its time. Warbasse Design began streaming audio in 1997, was creating "web 2.0" strategies by 2003 and sold a minority interest in its Pc-to-phone company ClickCall(TM) in 2005, long before the acronym VOIP was commonplace. Located in 5 U.S. markets and representing one of the largest networks of designers and developers in the United States, Warbasse Design is growing at the speed of the internet.
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