Iron Man 2 Movie Posters Go Mobile
Designer QR Codes promote blockbuster film.
by Beth Silverstein
April 14, 2010 - Los Angeles, CA -- Santa Monica based creative agency Warbasse Design creates designer QR Codes and mobile strategy for Iron Man 2. Warbasse Design is behind the "digital one sheets" that tie smartphones to interactive mobile content. Now movie posters offer more than slick graphics and the movie's opening date. Moviegoers can scan the code on the Iron Man 2 posters to learn more about the upcoming film, view movie stills, the theatrical trailer, and buy tickets on their mobile device. "This is another step for us in our journey to help create a social tipping point for 2D barcode marketing and advertising," said Philip Warbasse - Warbasse Design.
Right - Paramount Pictures and Marvel Entertainment
movie posters printed with QR codes enable
users to view the movie's trailer, look-up
show times and buy tickets
Warbasse Design works with major studios as well as independent film makers to bring their features to a mobile audience. Warbasse Design routinely uses 2D Barcodes in the form of Quick
Response (QR) Codes as access points to mobile content. The future for these codes is bright and the entertainment industry understands the importance of getting in on the ground floor. The codes
displayed in the Iron Man 2 posters (Iron Man - Morton Downey Jr. and Whiplash - Mickey Rourke) are perhaps some of the best examples of QR integration to date. Look for the artwork on posters,
bills and postcards in select cities world-wide beginning April 17th, 2010.
To download a free QR Code Reader to your smartphone
text mobiliciousmovies to 368266 (DOTCOM on your keypad).
Scan and experience Iron Man 2 on your handset.
Warbasse Design is currently developing mobile strategies for two new feature films set for release this Fall.
About the Movie
Paramount Pictures and Marvel Entertainment present the highly anticipated sequel to the blockbuster film based on the legendary Marvel Super Hero “Iron Man”, reuniting director Jon Favreau and Oscar nominee Robert Downey Jr. In “Iron Man 2”, the world is aware that billionaire inventor Tony Stark (Robert Downey Jr.) is the armored Super Hero Iron Man. Under pressure from the government, the press and the public to share his technology with the military, Tony is unwilling to divulge the secrets behind the Iron Man armor because he fears the information will slip into the wrong hands. With Pepper Potts (Gwyneth Paltrow), and James “Rhodey” Rhodes (Don Cheadle) at his side, Tony forges new alliances and confronts powerful new forces. >>> credits
About Warbasse Design
Since inception, the goal has remained unchanged - to help clients become better known and better understood. Warbasse design is known for its research methods as much as its award-winning design and it has a track record of providing clients internet technology that is consistently ahead of its time. Warbasse Design began streaming audio in 1997, was creating "web 2.0" strategies by 2003 and sold a minority interest in its Pc-to-phone company ClickCall(TM) in 2005, long before the acronym VOIP was commonplace. Located in 5 U.S. markets and representing one of the largest networks of designers and developers in the United States, Warbasse Design is growing at the speed of the internet.
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