The QR Code Project finds a home in the United States
Mobile design veteran Philip Warbasse selected as this year's spokesperson for the QR Code Project.
April 4, 2008 - Los Angeles, CA -- QR codes are having a big impact on Japan's mobile advertising culture. They are also becoming very popular in Western Europe, but they have yet to take off in North America. This is expected to change and Philip Warbasse of Warbasse Media, a designer and developer with 10 years of experience building mobile applications, will help lead the effort. The QR Code Project, found at www.qrcodeproject.com, will serve to educate advertisers and consumers about the wide range of benefits that come with this technology. "I am very happy to be involved in this new-wave of digital advertising," said Philip Warbasse. "I believe strongly in the benefits of QR Codes and hope to serve the QR Code Project by helping to develop a social tipping point for this technology here in the states."
Right - This QR Code takes you directly to the
QR Code Project online at www.qrcodeproject.com
QR Codes, created by Japanese corporation Denso-Wave in 1994, can store more information than a traditional, one-dimensional bar code, but what makes them so important is their ability to tie the virtual to the real. "It is their ease of use and the power to turn anything into a direct connection between advertiser and client that will inevitably make QR commonplace in the mobile advertising market," said Warbasse. Examples of data commonly stored in QR and Semacodes include:
- A link to a website,
- A message displayed on the screen of the mobile device,
- Contact information,
- A phone number that is ready to be dialed,
- SMS/MMS text message that is ready to be sent,
- Digital media.
When scanned with a WAP enabled cell-phone capable of reading QR and Semacode, small 2D bar codes can pack a big punch. But, that's been the problem up until now. Philip Warbasse suggests, "most cell-phone users in the United States are just starting to familiarize themselves with Smartphones, PDA's and other WAP enabled device's that work with QR Codes. Warbasse says that the QR Code Project will help mobile telecommunications companies get their new phones into the hands of American consumers at an even faster rate. "After people begin to see how all those tiny little squares that make up a QR code can make their life easier, they'll want to have a device capable of reading them."
QR codes are only half of the equation, however. When creating a successful QR campaign, the biggest challenge facing mobile or WML (wireless mobile language) developers is the platform itself. With so many cell-phones on the market, each with their own specifications, designing for a mobile audience can be challenging. Warbasse Design implements server-side technology and an open architecture in order to reach the largest mobile audience possible. Look for the QR Code Project to go live in May of 2008.
About The QR Code Project
The QR Code Project serves the mobile advertising community as a resource for the latest information and working examples of mobile advertising using Quick Response Codes.
About Warbasse Design
Since inception the goal has remained unchanged - to help clients become better known and better understood. Warbasse design is known for its research methods as much as its award-winning design and it has a track record of providing clients internet technology that is consistently ahead of its time. Warbasse Design began streaming audio in 1997, was creating "web 2.0" strategies by 2003 and sold a minority interest in its pc-to-phone company ClickCall(TM) in 2005, long before the acronym VOIP was commonplace. Located in 5 U.S. markets and representing one of the largest networks of designers and developers in the United States, Warbasse Design is growing at the speed of the internet.
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