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2D bar codes make their Hollywood debut

Warbasse Design develops the first U.S. mobile movie campaign using QR bar codes.

May 20, 2008 - Los Angeles, CA -- Warbasse Design, a design boutique headquartered in Santa Monica, CA, has created the first mobile marketing strategy for the entertainment industry that utilizes the power of QR (quick response) codes as a simple, yet effective way to access movie trailers on cell-phones and other hand-held devices.

Right - Indiana Jones and
the Kingdom of the Crystal Skull
movie posters printed with QR codes
let cell-phone users view the movie's trailer.

Warbasse Design develops its' QR code-to-movie trailer strategies and services to support both the motion picture and movie rental industries; the difference being primarily in the upsell and cross-sell advertising a consumer will receive based on the movie trailer they choose to watch. In the case of Indiana Jones and the Kingdom of the Crystal Skull, the movie trailer returns a same day coupon (also in the form of a qr code) entitling the viewer to $2.00 off a large popcorn at select theaters in Los Angeles, California.

Mobile application developer Philip Warbasse realized a great opportunity to integrate QR codes into his firm's wireless advertising campaigns and regards them as integral to the future of mobile marketing. QR codes are only half of the equation, however, when creating a successful QR campaign, the biggest challenge facing mobile or WML (wireless mobile language) developers is the platform itself. With so many cell-phones on the market, each with their own specifications, designing for a mobile audience can be challenging. Warbasse Design overcomes these challenges by implementing server-side technology and an open architecture in order to reach the largest mobile audience possible.

About The Movie
Famed archaeologist/adventurer Dr. Henry "Indiana" Jones is called back into action when he becomes entangled in a Soviet plot to uncover the secret behind mysterious artifacts known as the Crystal Skulls. >>> credits

About Warbasse Design
Since inception in 2000, the goal has remained unchanged - to help clients become better known and better understood. Warbasse design is known for its research methods as much as its award-winning design and it has a track record of providing clients internet technology that is consistently ahead of its time. Warbasse Design began streaming audio in 1997, was creating "web 2.0" strategies by 2003 and sold a minority interest in its pc-to-phone company ClickCall(TM) in 2005, long before the acronym VOIP was commonplace. Located in 5 U.S. markets and representing one of the largest networks of designers and developers in the United States, Warbasse Design is growing at the speed of the internet.


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